Our Story

Born from love, made with patience, Rui isn’t just a brand, it’s a soft embrace for every child,and 
a quiet promise to the earth. We prioritize craft over chaos, comfort over glitz, and timeless beauty over fleeting trends.

What began in 2021 as a small venture of sustainable hand-embroidered hair accessories has evolved into a conscious luxury label, curating soulful clothing for children and women, and thoughtfully crafted decor for the modern home. Each piece is a quiet ode to craftsmanship, comfort, and care.

Rui is a movement towards change. As a thriving lifestyle brand, we aspire to inspire you with our tiny efforts to make the universe a better place to live. Celebrating the little joys of life, tying up the broken strings of memory, playing with nostalgic pages of summer evenings, we promise to bring back the rawness of life.

Nazreen
Founder,Rui